Bob Garfield - The Chaos Scenario
The Chaos Scenario is the new book by Bob Garfield of Ad Age and NPR that predicts the end of the mass media/mass marketing era, the rise of Listenomics and the post-advertising age, and the period of chaos in between. Watch the video to discover how this will disrupt the world you know and then visit the website at http://www.thechaosscenario.net
- Bob Garfield and Brooke Gladstone are the hosts of the weekly radio show/podcast called On The Media
- The Human Element: Bob Garfield at TEDxNashville
- Bob Garfield has never worked in advertising or marketing a day in his life. He has no relevant education, experience or data. He owns exactly one dark suit. He is also the most prominent commentator and analyst of advertising and marketing who has ever lived...
- (see more at the above link)