IBX Game Changers Challenge

Link back to the Information Advocates Notebook

Business Name

Philadelphia Information Advocates

5. Application and Organizational Information
Q: Team or Company name:

6. List all founders/board members/advisors:

7. Organization website:

8. Organization address (if not located in Philadelphia, Chester, Montgomery, Delaware, or Bucks counties,
what are your plans to establish a location in the region?):

9. Business model:
A: Not for profit
10. Date established/years in business:

11. How will you measure your impact on health and wellness? What metrics will you use?

12. Your Solution, Innovation and Social Impact

Q: Describe your proposed solution, product, or service and how it will help improve health and wellness in the
region.

13. What root health issues will be impacted by your solution?

14. Why do you consider your solution innovative? Discuss how it is different from existing solutions.

15. What do you hope to achieve in the next 12 months towards implementing your solution? What major tasks
do you need to complete to achieve these milestones?

16. Scalability and Practicality

What communities or constituencies are you targeting/will you target initially? Why? How have or do you
propose to impact health among these groups?
A: Not Answered
17. What are your plans for scaling your solution throughout the region and beyond? What resources will you
need to accomplish this?

18. How will your venture create a lasting impact on health and wellness?

19. What is your business model? For a for-profit venture, how will you make money? For a non-profit, what
revenue streams will you develop to sustain your venture?

20. Financial model: describe your revenues and projected costs for the next several years. At what point do
you reach break-even? Describe resources (investment and other) that you will need to reach break-even
and sustainability.

21. What research, analysis, or testing have you done to validate the impact of your proposed solution and the
viability of your business model?

22. Feasibility
Please provide a brief history of your venture, including obstacles overcome and milestones reached.

23. Please provide a brief background for each of the founders or principals who will be working on your
solution, emphasizing experience relevant to implementing your proposed solution.

24. Who are/will be your competitors and what will make you competitive with them?

25. What potential obstacles to your long-term success do you foresee? How do you plan on overcoming these
obstacles?

26. What resources or expertise are you currently lacking?

27. How do you believe Independence Blue Cross or the other challenge supporters could be helpful to you as
you implement your solution?

28. Other
Feel free to attach additional materials that help describe your product, service, or solution; its impact on
health and wellness; or your team. The maximum attachment size is five (5) pages.

29. Where did you hear about the Challenge?
A:
Jeff Friedman posted a message in the Open Access Philly email list:
IBX Game Changers Challenge